/* wedo. sample homepages (T0218): shared design system. Palette + contrast from researcher taste-brief-2026-10-25. */
:root{
  /* blues + light tint taken from Abbas's Instagram reference (abbas-blue-reference.png, 2026-10-25):
     accent #306BEB (white text 4.74:1), deep blue #1F56D5 for blue TEXT on light (6.27 on white, 4.60 on #CADEFF),
     light band #CADEFF (navy 13.2:1, body grey 5.2:1). On dark, small blue text stays #6C9BFF (6.7:1). */
  --ink:#0B1530; --ink-2:#121F42; --paper:#CADEFF; --white:#fff; --soft:#E5EEFF; --line:#DCE3F2;
  --body:#4A5878; --body-d:#A7B3D1; --line-d:rgba(255,255,255,.12);
  --blue:#306BEB; --blue-t:#1F56D5; --blue-d:#6C9BFF;
  --f-en:"Sora",system-ui,-apple-system,"Segoe UI",sans-serif; --f-ar:"Cairo","Sora",system-ui,sans-serif;
  --wrap:1120px; --gut:20px; --r:20px; --ease:cubic-bezier(.2,.8,.2,1);
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth;scroll-padding-top:76px}
body{margin:0;background:var(--white);color:var(--ink);font:400 17px/1.6 var(--f-en);-webkit-font-smoothing:antialiased;overflow-x:hidden}
html[lang="ar"] body{font-family:var(--f-ar);font-size:18px;line-height:1.75}
img,video{display:block;max-width:100%}
a{color:inherit}
h1,h2,h3{margin:0;font-weight:700;letter-spacing:-.025em;line-height:1.08}
html[lang="ar"] h1,html[lang="ar"] h2,html[lang="ar"] h3{letter-spacing:0;line-height:1.3;font-weight:800}
p{margin:0}
.wrap{width:min(100% - 2*var(--gut),var(--wrap));margin-inline:auto}
.dot{color:var(--blue)}
.ic{width:20px;height:20px;fill:none;stroke:currentColor;stroke-width:2;stroke-linecap:round;stroke-linejoin:round;flex:none}
:focus-visible{outline:3px solid var(--blue);outline-offset:3px;border-radius:6px}
.skip{position:absolute;inset-inline-start:8px;top:8px;z-index:99;background:var(--ink);color:#fff;padding:10px 14px;border-radius:10px}
.skip:not(:focus){clip-path:inset(50%);width:1px;height:1px;padding:0;overflow:hidden;white-space:nowrap}
.ltr{direction:ltr;unicode-bidi:isolate}

/* bands */
.band{position:relative;padding:76px 0}
@media (min-width:900px){.band{padding:120px 0}}
.b-white{background:var(--white)}
.b-paper{background:var(--paper)}
.b-soft{background:var(--soft)}
.b-ink{background:var(--ink);color:#fff}
.b-ink .lead,.b-ink .muted{color:var(--body-d)}
.b-ink .kick{color:var(--blue-d)}
.b-ink .kick::before{background:var(--blue-d)}

/* type */
.kick{display:flex;align-items:center;gap:10px;font-size:13px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--blue-t);margin-bottom:16px}
.kick::before{content:"";width:24px;height:2px;background:var(--blue-t)}
html[lang="ar"] .kick{letter-spacing:0;text-transform:none;font-size:15px}
.h2{font-size:clamp(32px,8.4vw,56px);max-width:18ch}
.lead{font-size:clamp(17px,2.2vw,20px);color:var(--body);max-width:52ch;margin-top:16px}
.muted{color:var(--body)}
.head{margin-bottom:40px}
@media (min-width:900px){.head{margin-bottom:56px}}
.head.center{text-align:center}.head.center .kick{justify-content:center}.head.center .h2,.head.center .lead{margin-inline:auto}

/* buttons */
.btns{display:flex;flex-wrap:wrap;gap:10px}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:9px;min-height:52px;padding:14px 22px;border-radius:999px;font:inherit;font-weight:700;font-size:16px;text-decoration:none;border:1.5px solid transparent;cursor:pointer;transition:background .2s,border-color .2s,transform .2s}
.btn:active{transform:scale(.98)}
.btn-blue{background:var(--blue);color:var(--ink)}
.btn-blue:hover{background:#5A8FFF}
.btn-ink{background:var(--ink);color:#fff}
.btn-ink:hover{background:#1A2955}
.btn-line{border-color:var(--line);color:var(--ink);background:var(--white)}
.btn-line:hover{border-color:var(--ink)}
.b-ink .btn-line{background:transparent;color:#fff;border-color:rgba(255,255,255,.3)}
.b-ink .btn-line:hover{border-color:#fff}
.btn .ic{width:19px;height:19px}
html[dir="rtl"] .btn .ic.flip{transform:scaleX(-1)}
.tlink{display:inline-flex;align-items:center;gap:6px;min-height:44px;font-weight:700;color:var(--blue-t);text-decoration:none;border-bottom:1.5px solid currentColor;line-height:1.2}
.b-ink .tlink{color:var(--blue-d)}

/* header */
.top{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.86);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-bottom:1px solid var(--line)}
.top .wrap{display:flex;align-items:center;justify-content:space-between;gap:10px;height:64px}
.brand{display:flex;align-items:center;min-height:44px}
.brand img{height:26px;width:auto}
.top nav{display:flex;align-items:center;gap:6px}
.top .nl{display:none;min-height:44px;align-items:center;padding:0 12px;text-decoration:none;font-size:15px;font-weight:600;color:var(--body)}
.top .nl:hover{color:var(--ink)}
@media (min-width:860px){.top .nl{display:inline-flex}}
.lang{min-height:44px;min-width:44px;padding:0 14px;border-radius:999px;border:1.5px solid var(--line);background:none;font:inherit;font-weight:700;font-size:15px;color:var(--ink);cursor:pointer}
.lang [lang="ar"]{font-family:var(--f-ar)}
.top .btn{min-height:44px;padding:10px 16px;font-size:14px}
@media (max-width:380px){.top .btn span{display:none}.top .btn{padding:10px 13px}}

/* hero */
.hero{padding:44px 0 64px}
@media (min-width:900px){.hero{padding:88px 0 104px}}
.eyebrow{display:inline-flex;align-items:center;gap:8px;font-size:14px;font-weight:700;color:var(--blue-t);background:var(--soft);border-radius:999px;padding:7px 14px;margin-bottom:20px}
.eyebrow::before{content:"";width:7px;height:7px;border-radius:2px;background:var(--blue)}
.h1{font-size:clamp(40px,11vw,84px);max-width:14ch}
html[lang="ar"] .h1{font-size:clamp(40px,11vw,80px)}
.hero .lead{margin-top:20px}
.hero .btns{margin-top:28px}
.trust{display:flex;flex-wrap:wrap;gap:8px 18px;margin-top:22px;font-size:14px;font-weight:600;color:var(--body)}
.trust span{display:inline-flex;align-items:center;gap:7px}
.trust .ic{width:17px;height:17px;color:var(--blue-t)}

/* phone frame with a real screenshot */
.ph{position:relative;width:100%;aspect-ratio:9/18.5;border-radius:34px;background:var(--ink);padding:9px;box-shadow:0 40px 80px -40px rgba(11,21,48,.55)}
.ph::before{content:"";position:absolute;top:9px;left:50%;translate:-50% 0;width:32%;height:16px;background:var(--ink);border-radius:0 0 11px 11px;z-index:2}
.ph img{width:100%;height:100%;object-fit:cover;object-position:top;border-radius:26px;background:#fff}

/* numbered cards (pain + path) */
.nums{display:grid;gap:14px;counter-reset:n}
@media (min-width:860px){.nums{grid-template-columns:repeat(3,1fr);gap:18px}}
.num{position:relative;border-radius:var(--r);padding:26px 24px 28px;background:var(--white);border:1px solid var(--line)}
.num .n{display:block;font-family:var(--f-en);font-size:15px;font-weight:700;letter-spacing:.06em;color:var(--blue-t);margin-bottom:18px;direction:ltr}
html[dir="rtl"] .num .n{text-align:right}
.num h3{font-size:22px;margin-bottom:10px}
.num p{color:var(--body);font-size:16px}
.b-paper .num,.b-soft .num{background:var(--white)}
.b-ink .num{background:var(--ink-2);border-color:var(--line-d)}
.b-ink .num .n{color:var(--blue-d)}
.b-ink .num p{color:var(--body-d)}
.bub{display:inline-block;font-weight:700;font-size:17px;padding:9px 15px;border-radius:18px 18px 18px 5px;background:var(--paper);color:var(--ink);margin-bottom:14px}
html[dir="rtl"] .bub{border-radius:18px 18px 5px 18px}
.b-ink .bub{background:#fff}
.bub.gone{background:transparent;color:inherit;padding-inline:0;font-size:15px;opacity:.7}

/* path: big numbers, line between */
.path{display:grid;gap:0;border-top:1px solid var(--line)}
.b-ink .path{border-color:var(--line-d)}
.step{display:grid;grid-template-columns:64px 1fr;gap:6px 18px;padding:28px 0;border-bottom:1px solid var(--line)}
.b-ink .step{border-color:var(--line-d)}
.step .n{font-family:var(--f-en);font-size:34px;font-weight:700;letter-spacing:-.03em;color:var(--blue-t);line-height:1;direction:ltr}
.b-ink .step .n{color:var(--blue-d)}
.step h3{font-size:clamp(22px,4vw,30px)}
.step p{grid-column:2;color:var(--body);font-size:16px;max-width:56ch}
.b-ink .step p{color:var(--body-d)}
@media (min-width:860px){.path{grid-template-columns:repeat(3,1fr);border-top:0;gap:18px}.step{grid-template-columns:1fr;border:0;border-top:2px solid var(--ink);padding:24px 0 0}.b-ink .step{border-top-color:var(--blue-d)}.step .n{font-size:48px;margin-bottom:18px}.step p{grid-column:1}}

/* stores */
.stores{display:grid;gap:18px}
@media (min-width:760px){.stores{grid-template-columns:1fr 1fr;gap:24px}}
.store{display:grid;grid-template-columns:118px 1fr;gap:18px;align-items:center;padding:18px;border-radius:24px;background:var(--white);border:1px solid var(--line);text-decoration:none;color:inherit;transition:border-color .2s,transform .3s var(--ease)}
.store:hover{border-color:var(--ink);transform:translateY(-3px)}
.store .ph{border-radius:22px;padding:5px}.store .ph::before{display:none}.store .ph img{border-radius:18px}
.store h3{font-size:24px}
.store .niche{font-size:14px;font-weight:700;color:var(--blue-t);margin:4px 0 8px}
.store p{font-size:15px;color:var(--body);line-height:1.55}
.store .go{display:inline-flex;align-items:center;gap:6px;margin-top:10px;font-size:14px;font-weight:700;color:var(--ink)}
@media (min-width:760px){.store{grid-template-columns:150px 1fr;padding:22px}}
.b-ink .store{background:var(--ink-2);border-color:var(--line-d)}
.b-ink .store p{color:var(--body-d)}.b-ink .store .go{color:#fff}.b-ink .store .niche{color:var(--blue-d)}
.live{display:inline-flex;align-items:center;gap:6px;font-size:12px;font-weight:700;color:#1E7A3C;background:#E3F4E8;border-radius:999px;padding:3px 9px}
.live::before{content:"";width:7px;height:7px;border-radius:50%;background:#1E9A4A}

/* reels */
.reels{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin-top:18px}
@media (min-width:760px){.reels{grid-template-columns:repeat(4,1fr)}.reels .rtxt{grid-column:span 2;align-self:center}}
.reel{position:relative;margin:0;aspect-ratio:9/16;border-radius:20px;overflow:hidden;background:var(--ink)}
.reel button{all:unset;position:absolute;inset:0;cursor:pointer;display:grid;place-items:center}
.reel button:focus-visible{outline:3px solid var(--blue);outline-offset:-3px}
.reel img,.reel video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.reel .pl{position:relative;width:54px;height:54px;border-radius:50%;background:var(--blue);color:var(--ink);display:grid;place-items:center;box-shadow:0 10px 30px rgba(0,0,0,.4)}
.reel .pl svg{width:20px;height:20px;fill:currentColor;stroke:none;margin-inline-start:3px}
.rtxt{font-size:15px;color:var(--body)}
.rtxt b{display:block;font-size:18px;color:var(--ink);margin-bottom:4px}
.b-ink .rtxt{color:var(--body-d)}.b-ink .rtxt b{color:#fff}

/* packages */
.pkgs{display:grid;gap:14px}
@media (min-width:860px){.pkgs{grid-template-columns:repeat(3,1fr);gap:18px}}
.pkg{display:flex;flex-direction:column;gap:10px;padding:26px 24px;border-radius:24px;background:var(--white);border:1px solid var(--line)}
.b-white .pkg{background:var(--paper);border-color:var(--line)}
.pkg .tagp{align-self:flex-start;font-size:12px;font-weight:700;border-radius:999px;padding:4px 11px;background:var(--soft);color:var(--blue-t)}
.pkg .tagp.dark{background:var(--ink);color:#fff}
.pkg h3{font-size:22px}
.pkg .price{display:flex;align-items:baseline;gap:8px;font-family:var(--f-en)}
.pkg .price b{font-size:46px;font-weight:700;letter-spacing:-.04em;line-height:1;direction:ltr}
.pkg .price small{font-size:15px;font-weight:600;color:var(--body)}
html[lang="ar"] .pkg .price small{font-family:var(--f-ar)}
.pkg .desc{color:var(--body);font-size:16px}
.pkg ul{list-style:none;margin:6px 0 0;padding:14px 0 0;border-top:1px solid var(--line);display:grid;gap:8px;font-size:15px}
.pkg li{display:flex;gap:9px;align-items:flex-start}
.pkg li .ic{width:18px;height:18px;margin-top:3px;color:var(--blue-t)}
.pkg li.no .ic{color:var(--body)}
.pkg .tlink{margin-top:auto;align-self:flex-start}
.b-ink .pkg{background:var(--ink-2);border-color:var(--line-d)}.b-ink .pkg .desc,.b-ink .pkg .price small{color:var(--body-d)}.b-ink .pkg ul{border-color:var(--line-d)}
.pk-note{margin-top:26px;font-size:17px;color:var(--body)}
.pk-note b{color:var(--ink)}

/* facts row (hairline grid) */
.facts{display:grid;grid-template-columns:1fr 1fr;border:1px solid var(--line);border-radius:22px;overflow:hidden;background:var(--white)}
.fact{padding:20px 18px;border-inline-end:1px solid var(--line);border-bottom:1px solid var(--line)}
.fact:nth-child(2n){border-inline-end:0}
.fact:nth-last-child(-n+2){border-bottom:0}
.fact b{display:block;font-family:var(--f-en);font-size:30px;font-weight:700;letter-spacing:-.03em;line-height:1.1;direction:ltr}
html[dir="rtl"] .fact b{text-align:right}
.fact span{display:block;margin-top:6px;font-size:14px;color:var(--body);line-height:1.4}
@media (min-width:860px){.facts{grid-template-columns:repeat(4,1fr)}.fact{border-bottom:0;padding:26px 24px}.fact:nth-child(2n){border-inline-end:1px solid var(--line)}.fact:last-child{border-inline-end:0}.fact b{font-size:38px}}

/* faq */
.faq{border-top:1px solid var(--line)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{display:flex;align-items:center;justify-content:space-between;gap:16px;min-height:64px;padding:16px 0;cursor:pointer;list-style:none;font-weight:700;font-size:18px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"";flex:none;width:12px;height:12px;border-right:2px solid var(--ink);border-bottom:2px solid var(--ink);transform:rotate(45deg) translate(-3px,-3px);transition:transform .25s}
.faq details[open] summary::after{transform:rotate(225deg)}
.faq p{padding:0 0 20px;color:var(--body);max-width:60ch}
@media (min-width:900px){.faq-grid{display:grid;grid-template-columns:1fr 1.4fr;gap:64px}}

/* final CTA */
.cta{text-align:center}
.cta .h2{margin-inline:auto;max-width:16ch}
.cta .lead{margin-inline:auto}
.cta .btns{justify-content:center;margin-top:30px}
.cta .small{margin-top:20px;font-size:15px;color:var(--body)}
.b-ink .cta .small{color:var(--body-d)}
.cta .small a{font-weight:700;text-decoration:none}

/* footer */
.foot{background:var(--ink);color:var(--body-d);padding:44px 0 36px;font-size:15px}
.foot .wrap{display:grid;gap:22px}
@media (min-width:860px){.foot .wrap{grid-template-columns:1.2fr 1fr;align-items:end}}
.foot img{height:28px;width:auto}
.foot .tag{color:#fff;font-weight:700;margin-top:10px}
.foot nav{display:flex;flex-wrap:wrap;gap:4px 18px}
@media (min-width:860px){.foot nav{justify-content:flex-end}}
.foot nav a{display:inline-flex;align-items:center;min-height:44px;text-decoration:none;color:#fff;font-weight:600}
.foot nav a:hover{color:var(--blue-d)}
.foot .copy{font-size:13px}

/* sample label (preview only) */
.samp{position:fixed;z-index:60;bottom:14px;inset-inline-start:14px;display:flex;align-items:center;gap:8px;background:var(--ink);color:#fff;font-size:13px;font-weight:700;border-radius:999px;padding:6px 6px 6px 14px;box-shadow:0 10px 30px rgba(0,0,0,.3)}
html[dir="rtl"] .samp{padding:6px 14px 6px 6px}
.samp a{display:inline-grid;place-items:center;min-width:36px;min-height:36px;border-radius:50%;text-decoration:none;color:#fff;background:rgba(255,255,255,.12)}
.samp a.on{background:var(--blue);color:var(--ink)}

/* reveal: only with JS + motion allowed */
html.mo .rv{opacity:0;transform:translateY(22px);transition:opacity .7s var(--ease),transform .7s var(--ease);transition-delay:calc(var(--i,0)*70ms)}
html.mo .rv.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}.store,.btn{transition:none}}
/* the first screen paints at once (no fade on the hero) */
html.mo .hero .rv{opacity:1;transform:none;transition:none}
.reels .rtxt{grid-column:1/-1}
@media (min-width:760px){.reels .rtxt{grid-column:span 2}}
.fact b[data-i18n="f4b"]{font-size:22px;padding-top:6px}
@media (min-width:860px){.fact b[data-i18n="f4b"]{font-size:28px}}
.b-ink + .foot{border-top:1px solid var(--line-d)}
.foot{border-top:1px solid rgba(255,255,255,.14)}
/* 360px fixes: store text may wrap, 44px targets everywhere */
.store>div{min-width:0}
.store .go{flex-wrap:wrap;row-gap:2px}
@media (max-width:400px){.store{grid-template-columns:104px 1fr;gap:14px;padding:14px}.store h3{font-size:21px}}
.cta .small a{display:inline-flex;align-items:center;min-height:44px}
.samp a{min-width:44px;min-height:44px}

/* Instagram look (Abbas's reference): white text on the bright blue, white cards on the pale-blue bands */
.btn-blue{color:#fff}
.btn-blue:hover{background:#1F56D5}
.reel .pl{color:#fff}
.samp a.on{color:#fff}
.b-paper .store,.b-paper .num,.b-paper .pkg,.b-paper .facts{border-color:#fff;box-shadow:0 18px 40px -30px rgba(11,21,48,.35)}
.b-paper .faq,.b-paper .faq details{border-color:rgba(11,21,48,.14)}
.b-paper .path,.b-paper .step{border-color:rgba(11,21,48,.14)}
.b-paper .eyebrow{background:#fff}
.samp a.live-l{min-width:0;padding:0 14px;border-radius:999px;background:#fff;color:var(--ink);margin-inline-end:4px}